Changing and leveraging the current legal expertise and global reach.
Law is in a state of change. With an unknown future waiting to be shaped, A&O Shearman accepts this challenge of uncertainty. Two renowned businesses come together to form a new type of law firm, built to confront the current state of law, business, and beyond, with the brand to match.
All In Social Impact is a cornerstone of A&O Shearman's commitment to driving meaningful, values-driven change for both individuals and the global community, including all living beings.
Setting the visual identity apart within the master brand, we emphasised the inspiring breadth and depth of their initiatives. From art direction and editorial layouts to expressive typography, we paid close attention to elevating the narrative to foster authenticity and emotional connection with the audience.
Visual Language
Art Direction
Brand Guideline