Born global; more an approach to life than a brand in the traditional sense.
Founded in 2016, Lynk & Co is a Chinese-Swedish automotive brand that focuses on connectivity and innovative purchasing models for a young and emerging market.
Lynk & Co.'s resolution is to have an open world where people can connect and share experiences; they provide a platform for sharing cars, intending to transform the urban transport ecosystem.
The challenge was to create a way of life, not a traditional car brand. To question mobility, bring together a young urban community and set in motion the opportunity to connect with friends and family through car sharing. To achieve this, we engineered a brand system with a modern yet straightforward identity combined with a lively visual language.
Brand Identity
Visual Language
Iconography
Icon Guideline
Wayfinding