A discovery store that puts digital first, but human at heart.
An interactive store design for Miele, a manufacturer of premium domestic appliances.
Miele’s brand has developed a reputation for high quality and sustainability, and retains its philosophy - Immer Besser, forever better.
We were tasked to design a concept store. The format’s purpose was to exhibit Miele’s innovative retail experience. The environment design brought the brand products to life, leading store visitors through an engaging space with digital interactive screens that immersed the user and demonstrated each product's functions and features.
Concept Development
Retail Customer Experience
Environmental Design
UX / UI Design
Storyboard
Infographic Design
Art Direction