Unfolding a New Era.
Mandarin Oriental Hotel is globally recognised as one of the leading luxury hotel collectives. 2024 marked the group’s 50th anniversary and the beginning of an ambitious era, one that will build on renowned service, cultural authenticity, and a pioneering spirit. This evolution reflects its heritage of exceptional hospitality while embracing the future.
We were invited to reimagine and modernise the brand’s visual identity — honouring its heritage while shaping its future. At the heart of this growth remains their iconic fan, a timeless symbol of distinction. The refreshed identity introduces a flexible, guest-centric approach that extends beyond aesthetics and into a world of opulence, perfectionism and timelessness.
Every element has been thoughtfully crafted to enrich the guests' experience, ensuring the fate of Mandarin Oriental’s identity moves beyond the revision of a visual language to a deeper connection felt by the guests.
Concept development
Visual Language
Art Direction