So functional, it’s beautiful.
Founded in 1993 and based in Germany, Riese & Müller manufactures premium E-bikes. With a strong sustainability approach, this family-owned business continually works on establishing transparent supply chains, utilising recycled materials, and promoting repairability. In doing so, they’ve built a strong reputation and partnerships both with suppliers and retail partners.
Commissioned to complete their partner network with a focus on brand and digital. Playing on the structure of their iconic folding bike – Birdy, the identity motion mimics the bike's folding movement. Moving towards a premium lifestyle choice, the art direction highlights the technical excellence and aesthetic brilliance within their product range and elevates their engineering to an art form.
Concept development
Brand refresh
Digital & experience concept
Art Direction