The uncommon beauty in common things.
TOOLS to LIVEBY is a stationery boutique with attention to design tools, exquisite stationery, and technical equipment.
The intent was to create a brand that tells a story to the onlooker of the founder's long-term passion, which began in school, for all kinds of creative objects and tools, from pens to paper and apparatus to live by.
With an identity that embodies the past and present, and is centred around a timeless symbol found throughout history. Combining elegance and function, the curated photography, vintage-type setting, and hand-drawn illustrative style unite the stationery shop's presence under a cohesive and definitive identity.
Moving towards a distraction-free and modestly designed approach, visitors are offered an environment that emphasises the products. The website highlights the artistry functionality of the items through clean background photography and the iconography language, which bolsters the vintage hand-drawn aesthetic.
Co-founder
Concept Development
Brand Identity
Visual Language
Photography
Art Direction
UX / UI Design