Proficient in branding, typography, art direction, digital and experience design, my work has spanned sectors and industries such as lifestyle, fashion, automotive, food and hospitality.
Through multidisciplinary and intercultural experience, I approach design with strong creative concepts, purposeful strategy, high attention to detail, and meaningful stories.
I am permanently based in London, and fluent in English and Mandarin Chinese.
Publications
Visual Research 4th Edition, 2022
Type Player 3, 2015
Design 360 n.54, 2015
APPortfolio Vol.5, 2015
Awards
Transform Awards, 2025
Silver for Best Visual Identity from the Financial Services Sector
Silver for Best Brand Evolution Corporate
WPP Cream Awards, 2019
Times Award, Silver, 2007