A web-friendly display font designed to be easy on the eye with a touch of classic display lettering.
Aviva Curve is a sophisticated reinterpretation of Vernon Adams’s Corden Regular, meticulously redesigned to align with modern typographic standards. Working with typographer Alberto from Branding with Type, we collaborated to redefine the letterforms to achieve a harmonious balance between a distinctive personality and contemporary functionality. We did this to ensure that Aviva Curve serves as a versatile and reliable font for their refreshed brand expression, which embodies both warmth and modernity.
This type family encompasses four weights: Light, Regular, Medium, and Bold – each crafted to maintain the original’s distinctive bulbous serifs and robust character while enhancing optimism and consistency across various applications. Aviva Curve features a tall x-height, which improves legibility in both display and text settings, making it suitable for practical use in headlines as well as body copy.
Brand Strategy
Brand Identity
Creative Direction
Type Design