Focusing on a modern interpretation of classic Taiwanese flavours.
Leaning heavily on the rich and diverse pastry and confectionery culture in Taiwan, National Park Pastry aims to celebrate special occasions and create lasting memories with its products and refreshed brand language.
Commissioned to design an identity and packaging which captures their contemporary approach to the classic Taiwanese pastry. Taking direct inspiration from the meaning behind National Park, to form an area of conservation for natural, historic, or cultural significance, the Kenji word mark lock-up is positioned in the four corners to create a space that preserves Taiwan’s national parks.
Illuminating the idiosyncratic forms of Taiwan's National Parks makes up an individual graphic style used flexibly throughout the packaging and associated marketing collateral.
Concept Development
Art Direction
Brand Identity
Visual Language